The primary goal of SEO is to rank high on as many relevant SERPs as possible. Most SERPs include 10 URLs, along with ads and other features like the People Also Ask section, rich snippets, knowledge graphs, and so on. Search engines use a variety of factors to rank content from most relevant to least relevant, ranging from topical authority and content quality to user experience and mobile-friendliness. In other words, search rankings refer to the position that URLs hold in SERPs for a particular keyword.
When it comes to ranking, search engines prioritize the content that best answers a searcher’s query. While crawling seeks to discover the most important web pages, indexing assists search robots in storing content found during the crawling process. When conducting an online search, you expect the most relevant results to appear at the top of the SERPs, right? But to discover and organize all webpages based on user needs, search engines go through three distinct processes: crawling, indexing, and ranking. What’s more, you’ll learn how to check your rankings in different search engines so that you can get the lion’s share of traffic, shares, and conversions. Still, by understanding how you rank for a specific set of search terms, you can create a tailored SEO strategy to help your business stand out and grow in a crowded market.Īfter reading this article, you’ll understand what search engine rankings are and what their role is in building a successful SEO strategy. With millions of websites competing in search results, it’s not easy to reach the top of SERPs. Now what? How do you know if your SEO efforts are paying off? The answer is: by tracking search engine rankings. So, you’ve done your keyword research and added a list of relevant keywords to your website content. New features, improvements and updates all in one place so you can make the most out of SE RankingĮverything you need to know about on-page SEO in 2023 and beyondĬheck out our list of top-performing SEO agencies by organic traffic and analyze their digital performanceīoost your link building strategy by putting this guide's best practices to workīlog / Google SERP / How to track search engine rankings Read our comprehensive guides, case studies, interviews with experts and moreĭiscover a collection of videos on burning SEO topics featuring industry expertsīroaden your SEO expertise by joining online courses created by seasoned SEO specialists
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